Ritesh
Khorana
Performance Marketing and Tracking Specialist
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I set up accurate tracking with Google Tag Manager, GA4, Meta CAPI and server-side tagging. Then I run Google, YouTube, Meta and ChatGPT Ads on clean data, so every rupee is tied to a real lead or sale.
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Also helping brands rank in search and AI answers with AEO, GEO and SEO.
Why Brands Hire Me for Performance Marketing
You get ads, websites, and data working as one system.
Tracking You Can Trust
Every lead, call and sale is tracked in the browser and on the server, so your numbers match across GA4, Google Ads and Meta.
Ads That Run On Clean Data
I run Google, YouTube, Meta and OpenAI Ads on real conversion signals, not guesses.
Found in Search and AI Answers.
I optimise your site for AEO, GEO, AIO and SEO so people and AI tools find you.
Projects That Improved Ads, Tracking, and Conversions
FB CAPI and Browser Side Tracking
01
GA4 and Google Ads Setup - Server Side
02
Google Ads Offline Conversion Tracking
03
Shopify Website Development
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1. Discovery
I understand your business before touching ads or tracking.
We discuss:
• Business goals and sales process
• Lead sources and current challenges
• Ad platforms in use
• Website or store setup
• CRM and follow-up flow
You get clarity on what needs fixing and what can scale.
2. Strategy & Planning
I map ads, tracking, and website goals into one plan.
I define:
• Campaign structure for Meta and Google
• Conversion events and funnels
• Tracking approach for browser and server
• Website or landing page requirements
• Reporting structure
You know what will be built and why.
3. Execution & Setup
I implement everything with accuracy.
This includes:
• Facebook and Google ad setup
• GA4 and GTM configuration
• Facebook CAPI and event matching
• WordPress or Shopify setup
• Form, purchase, and funnel tracking
Everything gets tested before going live.
4. Launch, Test & Improve
I monitor data once traffic starts flowing.
I focus on:
• Event validation and data accuracy
• Conversion quality checks
• Funnel drop-offs
• Ad performance signals
• Fixes based on real data
You get stable systems, not temporary fixes.
Helping Brands Grow With Ads, Websites, and Data
Server-Side & Analytics Tracking
You get accurate data across platforms.
GA4 Setup and Event Tracking
Google Tag Manager web and server-side
Facebook CAPI With Event Matching
Google Ads Conversions And Enhanced Conversions
Offline Conversion Tracking
OpenAI and ChatGPT Ads Tracking Setup
Paid Ads Management
You run ads with clear intent and structure.
Facebook and Instagram Ads
Google Search, Display, Performance Max
YouTube Ads For Reach and Intent
Lead Generation and Conversion Campaigns
Retargeting and Audience Setup
OpenAI and ChatGPT Ads
Website & Search Optimization
You get websites built for marketing.
WordPress Websites and Landing Pages
Shopify Stores and Product Setup
Conversion-Focused Layouts
Form, Purchase, and Funnel Tracking
Speed and Structure Improvements
AEO/GEO/AIO/SEO - Optimization and Ranking
Discover My Work Journey
I help businesses run better ads using clean data.
I have 10+ years in performance marketing and tracking. I fix broken tracking, connect ads to real revenue, and make sure you always know what is working and why.
10+
Years of Experience
Working across digital marketing, paid ads, analytics, and tracking for multiple industries.
4X+
ROI Achieved on Key Campaigns
Improved performance using clean tracking and better funnel signals.
100%
Custom Tracking Setups
No copy-paste. Every business gets tailored events and funnels.
My Success Stories
I enjoy working with a wide range of clients, from growing startups to well-established businesses.
Ritesh set up Facebook ads and full tracking using GTM, GA4, and Meta Pixel.
I can see every lead, click, and conversion clearly in one place.
My ad decisions feel faster and more confident now.
FAQ
Frequently Asked Questions
Clear answers about tracking, ads and AI search.
What is server-side tracking and do I need it?
It sends your event data from a server instead of only the browser. It loses less data to ad blockers and browser limits, so most ad accounts that spend steadily benefit from it.
What is Meta CAPI?
The Conversions API sends events like leads and purchases from your server to Meta. Used with the Pixel and a shared event ID, it improves match quality and ad optimisation.
Why do my GA4 and Google Ads numbers not match?
They count conversions by different rules, such as attribution model, click date versus conversion date, and consent. I align the setup and explain the remaining gap.
Can you track OpenAI Ads and ChatGPT Ads?
Yes. I set up click and conversion tracking so these campaigns report into GA4 and your CRM like any other channel.
What are AEO and GEO?
Answer Engine Optimisation and Generative Engine Optimisation make your content easy for AI tools and search engines to understand, quote and recommend.